Lindsay Kolowich wrote a fantastic article hilighting 15 effective email strategies.
This one is for our friends managing Investors / Donors / Members.
Key Concept - routinely remind donors of their value, importance and impact!
1) charity: water
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Providing updates on your projects and win's is powerful - see this graphic below and you'll get an idea of how you can use this for your 501c3, Chamber of Commerce or Economic Development organization.
There's more but having a timeline like this...you are communicating progress and donors want to see what's next.
Are you providing positive feedback loops to your donors?
OctoUX can help you setup HubSpot to bring this concept to life. Here to help you "Raise More to Serve More". Tom Wengler